EXPOTECHNIK

Brand staging at dmexco in Cologne

Taunusstein / Cologne, 22/09/2011. Three brands at a single stand: the Expotechnik Group once again provided and executed a trade fair stand concept for InteractiveMedia, the premium quality digital media publisher, at the dmexco trade fair in Cologne from 21 to 22 September. The Digital Marketing Exposition & Conference (dmexco) is an annual professional trade fair for digital marketing and advertising. The Taunusstein-based trade fair experts provided InteractiveMedia and its two portal partners, Autoscout24 and Immobilienscout24, with a trade fair presence spread across 384.25 square metres. The three brands were separated by coloured markings throughout the space, but the logo banner arranged around them underlined the message of belonging for the three companies. The open design, the long, backlit bar counter and the large lounge area offered plenty of room for discussions in a relaxed and pleasant atmosphere.

In creating the InteractiveMedia trade fair stand, the Expotechnik Group premiered the Epsilon counter and presentation series. The media tables, equipped with touch screens, make effective, high-quality product presentations possible. The additional Lambda multimedia information columns allowed visitors to find out about the product range and InteractiveMedia’s online portfolio, while the Prisma module series sofas and coffee tables in the lounge area provided an inviting atmosphere.

InteractiveMedia is a subsidiary of German telco Deutsche Telekom AG and Germany’s leading premium publisher for digital media. Its online portfolio comprising far-reaching brand sites from various segments such as sports, women or video allows InteractiveMedia to reach approximately two thirds of German Internet users. InteractiveMedia is one of the top publishers in the area of mobile advertising and IPTV.