EXPOTECHNIK

InnoTrans trade show 2010 taking place in Berlin, Expotechnik Group has realized a trade show booth which creates the identity of Rail.One company.

Taunusstein/Berlin, September 2010.
For InnoTrans trade show 2010 taking place from September 21 to 24 in Berlin, Expotechnik Group has realized a trade show booth which creates the identity of Rail.One company. Brand message and core competence are staged together in an ideal way: For each of its customers, Rail.One develops tailor-made sleeper and track solutions which carry the quality mark "Engineered by Rail.One".

With an architecturally clear booth concept, Expotechnik Group has explicitly emphasized Rail.One's position as market leader on an exhibition space of 160 square meters. Due to the striking visual effect from a distance, the attention of the visitors is directly drawn to the bright trade show booth. The distinguishing mark of the brand (key visual) immediately catches the eye: In the form of a large picture it constitutes the center of the open booth concept and conveys the core competence of the company in an impressive way. The whole range of applications and services offered by Rail.One is visualized at five information panels and, in addition, shown as product films on monitors. Integrated into the booth is an additional 20 square meters upper floor with high-quality lounge furniture inviting customers and business partners to have a conversation.
To express the corporate identity of Rail.One in a visual way, the blue and grey color of the company logo is used in the booth design. Purposefully integrated, blue stands for the technical business area and conveys competence and reliability. Grey represents high-quality industry and innovation in the form of new types of railway track systems. Generously sized white surfaces create a feeling of openness and transparency at the trade show booth. Green accents reflect the future-oriented approach of Rail.One.

For Rail.One, InnoTrans is the most important meeting point in the industry to present products and services in an ideal way. The trade show not only serves to present the entire service portfolio. It is also an important communications platform for the direct dialogue and exchange with customers and business partners. Rail.One is one of the leading providers of innovative railway track systems for mainline and urban rail traffic with comprehensive consulting and engineering competence for all areas of application. The internationally operating company employs more than 700 people worldwide and has locations in Germany, China, Korea, Romania, Saudi Arabia, Spain, Turkey and Hungary.

InnoTrans is an international trade show for transport technology which is held every two years since 1996. By now, it has become established as the biggest and most important trade show in the industry focusing on Railway Technology. Other main focuses at InnoTrans will be Railway Infrastructure, Interiors, Public Transport and Tunnel Construction.